Admen have a clever new way to trick sports fans
Stadium ads need no longer be one-size-fits-all
WHEN FERNANDO MARÇAL scored a risible own goal in a match against Paris Saint-Germain on February 9th, his Lyon football team’s supporters watching on television screens prayed their eyes had deceived them. And deceive them they did—just not in the way that would answer their prayers. The advertising hoardings they saw around the pitch’s perimeter were not those seen by Lyon fans unlucky enough to witness Mr Marçal’s howler in person at the stadium. The televised versions were conjured up virtually.
This article appeared in the Business section of the print edition under the headline “Hoarding cash”
Business
February 15th 2020- The battle for the Middle Eastern arms market is heating up
- Burger King’s owner tries to regain its sizzle
- Admen have a clever new way to trick sports fans
- Elliott Management guns for SoftBank
- Youngsters’ job preferences and prospects are mismatched
- Chinese management schools are thriving
- American state capitalism will not beat China at 5G
From the February 15th 2020 edition
Discover stories from this section and more in the list of contents
Explore the edition
How Trump’s tariffs could crush American carmakers
They must hope the levies do not endure
The Economist’s office agony uncle is back
Another bulging postbag for Max Flannel
The smiling new face of German big business
From Allianz to Zalando, pedlars of services are outdoing industrial firms at home—and foreign rivals abroad
Airbus has not taken full advantage of Boeing’s weakness
That could leave a gap for other planemakers to fill
The business of second-hand clothing is booming
Can it be profitable, too?
Zyn is giving investors a buzz—for now
Nicotine pouches are growing fast