Zyn is giving investors a buzz—for now
Nicotine pouches are growing fast
When tucked between lip and gum, a small white pouch of Zyn is intended to give the user a pleasant nicotine hit. Its maker is getting a lift, too. Shares in Philip Morris International (PMI), the world’s largest publicly traded tobacco company, are at record highs. Investors’ enthusiasm, which has surged since a bumper earnings report in early February, has little to do with sales of Marlboro or PMI’s other cigarettes. It is fuelled by the firm’s booming “smoke-free” products (broadly, anything but burning tobacco)—and chiefly by Zyn.
Explore more
This article appeared in the Business section of the print edition under the headline “Gummed up”
Business
March 1st 2025- Nvidia is fighting both Trump and China
- The trouble with MAGA’s chipmaking dreams
- A guide to dodging Donald Trump’s tariffs
- Zyn is giving investors a buzz—for now
- Airbus has not taken full advantage of Boeing’s weakness
- The business of second-hand clothing is booming
- The Economist’s office agony uncle is back
- The smiling new face of German big business
From the March 1st 2025 edition
Discover stories from this section and more in the list of contents
Explore the edition
How Trump’s tariffs could crush American carmakers
They must hope the levies do not endure
The Economist’s office agony uncle is back
Another bulging postbag for Max Flannel
The smiling new face of German big business
From Allianz to Zalando, pedlars of services are outdoing industrial firms at home—and foreign rivals abroad
Airbus has not taken full advantage of Boeing’s weakness
That could leave a gap for other planemakers to fill
The business of second-hand clothing is booming
Can it be profitable, too?
The trouble with MAGA’s chipmaking dreams
TSMC will keep making most of the world’s advanced chips at home for years to come