Business | Branching out

Why Apple is betting big on India

The country is a growing consumer—and producer—of Apple’s gadgets

People take pictures outside a soon to be launched Apple retail store at a mall, in New Delhi, India, April 12, 2023. REUTERS/Anushree Fadnavis
Image: Reuters

The intricate timber roof-tiles were assembled in Delhi, the bright stone walls sourced from Rajasthan. But the man who opened the door of Apple’s gleaming new Mumbai outlet on April 18th had been flown in from California. Tim Cook, Apple’s boss, dispensed high-fives and namastes as he opened that shop and, two days later, an equally ritzy outlet in Delhi, the first Apple stores in India.

This article appeared in the Business section of the print edition under the headline “Apple branches out”

From the April 22nd 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition

How Trump’s tariffs could crush American carmakers

They must hope the levies do not endure

A squirel in a suit sitting at a desk in front of a computer

The Economist’s office agony uncle is back

Another bulging postbag for Max Flannel


The illustration depicts a surreal figure with a head resembling the Belgian flag, balancing a cityscape on a tray in one hand and holding a car in the other. The figure's body is dressed like a performer, and two smoking exhaust pipes protrude from the ba

The smiling new face of German big business

From Allianz to Zalando, pedlars of services are outdoing industrial firms at home—and foreign rivals abroad


Airbus has not taken full advantage of Boeing’s weakness

That could leave a gap for other planemakers to fill

Zyn is giving investors a buzz—for now

Nicotine pouches are growing fast