Business | What’s in store

TikTok wants Western consumers to shop like the Chinese

It still has some convincing to do

An influencer shows a bag on a livestream on TikTok Shop in the United States.
Photograph: AP
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As the end of the year draws closer, shopping season is in full swing. On Black Friday, November 29th, retailers will offer steep discounts to lure customers. Some sales started weeks ago. Soon will come the mad dash for Christmas gifts.

This article appeared in the Business section of the print edition under the headline “What’s in store”

From the November 30th 2024 edition

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