Obituary | Good vibrations

Jacqueline Gold freed women to shamelessly enjoy themselves

The builder of the Ann Summers empire died on March 16th, aged 62

Mandatory Credit: Photo by Shutterstock (343188d)JACQULINE GOLDJACQUELINE GOLD, ANN SUMMERS ENTREPENEUR IN THE FLAGSHIP STORE, OXFORD STREET, LONDON, BRITAIN -  24 SEP 2001
Image: Shutterstock

The party wasn’t one Jacqueline Gold would normally have gone to. It was in a council flat in Thamesmead, a dreary estate out on the estuary. She was used to more select Biggin Hill farther south, where she grew up in a big detached house with a pool and a view over rolling fields. But in 1981 she went to Thamesmead with a friend, to a Pippa Dee party, where women got together to buy clothes. Home-selling had been a craze for a while, starting with Tupperware, where bored housewives sold each other countless plastic bowls and jugs to get commission and free gifts. Pippa Dee parties were a bit more fun than that.

This article appeared in the Obituary section of the print edition under the headline “Good vibrations”

From the March 25th 2023 edition

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