Fortnum & Mason caters to a demand for festive fun
The 317-year-old British retailer lights up for Christmas
British retailers are short on festive cheer. Consumer confidence remains weak ahead of Christmas. But behind the illuminated façade at Fortnum & Mason, an upmarket department store, the show goes on. Dancing pine cones adorn its atrium. Shelves are stacked with seasonal treats from mince pies to cognac butter and sparkling tea. “People are looking for a bit of joy,” says Tom Athron, Fortnum’s CEO.
Explore more
This article appeared in the Britain section of the print edition under the headline “Tidings of joy”
Britain
December 7th 2024- Welsh voters think their government has mismanaged public services. Rightly
- Britain’s vote on assisted dying is just the beginning
- New marching orders and a new leader for Britain’s civil service
- Britain’s electric-car roll-out is hitting speed bumps
- Fortnum & Mason caters to a demand for festive fun
- How lucrative are MPs’ second jobs?
- The British state is blind
From the December 7th 2024 edition
Discover stories from this section and more in the list of contents
Explore the edition
Keir Starmer and Emmanuel Macron are forging a tight link
As Donald Trump threatens to leave Europe on its own
Britain’s government may be about to waste its best chance of success
A bill to unblock house building and boost growth looks far too timid
Paying teenagers to go to school was a bad idea
At least in Britain
Anybody in Britain can call themselves a therapist
That opens the door to abuse
Britain’s capital markets are waging a war on paper
Calls are growing to modernise the country’s shareholding system