Finance & economics | Maxing the factors

“Factor investing” gains popularity

But the age-old search for a magic market-beating formula still looks forlorn

RETAIL investors tend to dream of finding a wonder stock—a Netflix or Apple that will multiply their savings many times over. But institutional investors cannot commit too much capital to one individual company. Instead, they hope to pick the right kind of stocks, a broadly based group that will beat the market.

This article appeared in the Finance & economics section of the print edition under the headline “Maxing the factors”

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