The Americas | Missing the samba beat

Brazil’s next president will face a big, tricky in-tray

Despite the booming agribusiness sector, the country has lost its way

SAO PAULO, BRAZIL - SEPTEMBER 21: A street vendor sells towels with images of presidential candidates Lula da Silva and Jair Bolsonaro in downtown Sao Paulo ahead of Presidential Elections on September 21, 2022 in Sao Paulo, Brazil. Brazilians will go to polls on October 02 in a polarized presidential election. (Photo by Alexandre Schneider/Getty Images)
|RIO DE JANEIRO AND SÃO PAULO

Hemmed in by houses on one side and the Anchieta highway to the coast on the other, the Mercedes Benz factory in São Bernardo, a suburb of São Paulo, is the company’s biggest assembly plant for trucks outside Germany. Founded in 1956, it is being modernised. As a result, it plans to almost halve its workforce of 7,400, mainly by outsourcing parts of its operations. For Mercedes, this is part of a global strategy. For São Bernardo, the heartland of Brazil’s car industry, it is a body blow.

This article appeared in the The Americas section of the print edition under the headline “Missing the samba beat”

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